Launch a revolutionary product in an established market.

Student First - Brand Essentials
Persuade institutions with legacy systems to adopt a new and innovative Student Information System (SIS). Fresh branding and a go-to-market strategy that addressed resistance head on was required.
The brief

A brand lift, modern website, and strategic messaging empowers Student First to confidently navigate the challenges of the SIS market.

Challenge
Confronted with the daunting challenge of navigating a higher education landscape known for its complexity and resistance to change, Student First grappled with engaging multiple buyer personas and C-level decision-makers, each with their unique concerns and priorities. These hurdles required a strategic approach, beginning with a brand lift that would convey the right look and feel and messaging to its diverse target audiences.

Solution.

Go on a transformative brand journey from the ground up.
Our Brand Essentials package elevated Student First's identity, ensuring consistency and resonance across all touchpoints.

The
Impact.

Designed
a striking brand look and feel that captivated audiences, evoking a sense of playfulness and ease simultaneously.
Developed
messaging that resonated with a diverse target audience, making the value proposition evident for university administrators, donors, and students alike.
Accelerated
time to value by delivering a brand essentials kit and website in just under two months.
Delivered
sales enablement and basic support tools to empower the sales team and drive conversion.
Lifted
social media presence, amplifying the brand message across diverse platforms.

Begin your journey
to growth.

Together, we'll develop a new approach to increasing your impact.
Let's Talk
What out clients say about us
Wesley Matthews
Founder and entrepreneur in EdTech and Management Consulting
Doctums
Watch Video
Wesley Matthews
Founder and entrepreneur in EdTech and Management Consulting
Doctums
Watch Video
David Meek
Chief Executive Officer at Student First
Watch Video
David Meek
Chief Executive Officer at Student First
Watch Video
Jonathan Fry
Business & Technology Strategy Executive at Doctums
Watch Video