A Web Documentary Unveiling Latin America's Unsung Educational Heroes
Anthology - Marketing Programs
The goal was to inspire, connect, and generate curiosity within the EdTech community.
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The brief
The initial brief for the Antología project was to create an inspiring and engaging marketing initiative that could strengthen relationships with Latam partners, while meeting demanding business objectives for the upcoming year.
The primary challenge was to unify multiple teams and stakeholders to visualize and understand the benefits of the project. Additionally, with only four months to schedule and eleven months to execute, the project required meticulous planning and coordination to ensure timely delivery and high-quality production.
Solution.
The answer: Antología
27zero proposed Antología, a web documentary series that captures the true stories of unsung heroes in Latin American education. The project involved traveling through seven countries to conduct 56 interviews across 28 institutions, telling the stories of 15 protagonists.
The series was structured into five chapters.
Each featuring a video summary, infographics, profiles of contributors and guests, and a podcast. Check out the podcast here.
The Impact.
Premiere
Antología successfully premiered at Anthology Together 23’, showcasing a cinema-inspired stage design.
Media Presence
The project garnered six appearances in Tier-1 media, including CNN in Spanish, and generated 50 new opportunities in the pipeline, with nearly half already converted
Outcome
Antología not only met but exceeded expectations, solidifying 27zero’s reputation for innovative and impactful EdTech marketing solutions.
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