The Business Problem
Enterprise buyers in corporate learning evaluate vendors through the voices of their peers. Busuu, known for consumer language learning, needed credible proof from enterprise clients to earn trust in this new market.
Customer Spotlights across Europe
Video Case Studies That Gave a Consumer Language Learning Brand Credibility With Enterprise Buyers
Busuu
- Project Type
- Community-Led Growth
- Agency Role
- Brand & Identity - Customer Stories - Video
- Location
- Europe
- Year
- 2024
Busuu is a well-established consumer language learning brand. It needed to extend that brand into the corporate B2B market, where the challenge was credibility with enterprise buyers.
The Strategic Idea
A standardized production format, ready to replicate worldwide
27zero produced a Customer Spotlights series, filming and editing video case studies featuring Busuu's enterprise clients across Europe, including PUMA and L'Oréal. A standardized production format lets external teams replicate the series around the world.
Our Results
The series created a library of social proof assets that gave the Busuu sales team the evidence-based storytelling it needed to earn trust in the corporate learning market.
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