Buyer Decode
An ICP maturity model, buying-group personas, and a map of how the decision actually moves through the institution.
Higher ed doesn't have one buyer. It has a committee.
A provost, a dean, a CTL committee, IT, and procurement can all be part of one decision. Buyer Decode builds an ICP maturity model, the specific signals (beyond institution type or size) that indicate a good fit, plus personas for each role in the buying group and where the decision typically stalls.